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Digital Marketing For Beginners
Digital Marketing for Beginners
Introduction to Digital Marketing
Digital Marketing Made Simple: A Step by Step Guide
A Step By Step Guide
✓ ✓ ✓ Knowledge Check - For Section 1 & 2 ✓ ✓ ✓
What is Marketing?
Traditional Marketing & Digital Marketing
Types of Digital Marketing
✓ ✓ ✓ Knowledge Check ✓ ✓ ✓
Model Marketing Mix
What is the Digital Marketing Mix?
Digital Marketing Products
Search Engine Optimization
✓ ✓ ✓ Knowledge Check ✓ ✓ ✓
Products and Target Audience Analysis
Product & Service Analysis
Defining Your Product or Service
The Market Need
Value Proposition
Target Audience Analysis: Everything Digital Marketers Need to Know
✓ ✓ ✓ Knowledge Check ✓ ✓ ✓
Conducting Competitor Analysis
Competitor Analysis
How to do a Competitive Analysis in 4 Steps?
Competitor Analysis Tools for Social Media
✓ ✓ ✓ Knowledge Check ✓ ✓ ✓
Product or Service Market Positioning
Digital Marketing And Positioning
What is Positioning in Marketing?
Applying Segmentation, Targeting and Positioning to Digital Communications
✓ ✓ ✓ Knowledge Check ✓ ✓ ✓
Digital Marketing Additional Resources
Additional Resources
✓ ✓ ✓ Knowledge Check ✓ ✓ ✓
9. Tips & Tricks
Digital Marketing Tips and Tricks
Actionable Tips for Digital Marketing Strategy
✓ ✓ ✓ Knowledge Check ✓ ✓ ✓
Applying Segmentation, Targeting and Positioning to Digital Communications
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